Billboard Designs
The billboard advert is selling (promoting) a fitness centre and the service they provide. The target audience is anyone that wants to lose weight...The billboard sells this service well by showing the man is weighing down the sign to attract peoples attention. no graphics are used in the billboard above. The imagery however is used effectively used through the use of typography saying they're there to help people that want to lose wait no matter the size of the person.
However in this billboard they are using a women that has been photoshopped. The billboard is using the women as a mermaid to advertise the aquarium. This particular billboard is target at a mature/ adult audience as they are using a young women as a icon for people to go to the Aquarium. They don't use comic sands or any other fonts on billboard posters like this as they often are aimed for impact.
Fonts such as impact are used instead of more comical fonts that are hard to read from a long distance because being realistic they only get a maximum of 2 mins place when people pass them by.
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
